Transition Culture

14 Sep 2009

The Stroud Pound Hits the Tills

This weekend saw the launch of the Stroud Pound.  Four denominations have been published, and over at Josef Coates-Davis’s blog, he tells the story of the design of the notes.

“The notes, designed by local artist Ronan Schoemaker and produced by local currency collector Steve Charlwood, are like miniature histories of the economic and cultural life of the Five Valleys. The most prominent local celebrity to feature is Laurie Lee, author of Cider with Rosie, who was born in Stroud and is buried in the Slad Valley. Local wildlife is represented by the rare Adonis Blue butterfly found on Minchinhampton Common. Stroud’s economic heritage is commemorated by the teazle itself, while the lawnmower, invented in Stroud, the green felt cloth that is still made in the town and Thomas the Tank Engine also feature”.

The launch has generated a fair bit of coverage.  The Telegraph focused on the fact that Laurie Lee (author of ‘Cider with Rosie’) features on one of the notes, and here is a piece from the local paper.  Local councillor, Philip Booth, on his excellent site Ruscombe Green, discusses Why We Need the Stroud Pound.  The Stroud Pound is the work of the Stroud Pound Co-op Ltd which in turn, grew out of Transition Stroud.  You can read their take on it here. They state that the reasons for the currency are;

• Retain more locally created economic values within the locality and prevent leakage into the global economy, as happens with sterling exchanges;
• Increase and sustain local economic activity and help insulate Stroud’s economy from the worst effects of Recession;
• Increase trade and support the creation of more jobs
• Help consumers identify which businesses support the local economy.
• (Reduce the length of supply chains for local consumers;)
• Stimulate greater local production

The BBC have a short film about the Stroud Pound (second film clip down) which is quite good.  Stroud is home to Molly Scott Cato, author, economist, and publisher of the excellent Gaian economics blog.  She dressed up as a banker for the launch, and you can read her take on the whole thing here, and her earlier musings on the note designs here.  Finally, here is the official Stroud Pound website.  The Stroud Pound takes a slightly different model to Totnes and Lewes which allows a whole new body of understanding to be gathered, being based on a co-operative model with a membership.  Very best wishes to all concerned, may it flourish and thrive.